- SYNDICATE PROJECT SNAPCHAT HOW TO
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Mark Dixon, a former Microsoft recruiter for the HoloLens headset, is now a member of Snapchat's team. Several recent hires also suggest Snapchat might be working on smart glasses. Right now, Snapchat makes its money from sponsored images, sponsored photo filters, and by selling the ability to replay an image that has already disappeared.
SYNDICATE PROJECT SNAPCHAT HOW TO
More people using the service means more ways for Snapchat to figure out how to make money off those fans. A pair of Snapchat glasses could do away with the extra steps involved in snapping a shot, and that could encourage people to use the service even more than they do now. You just tap the shutter button in its app to take a picture, or hold it down to record a video instead.īut first, you have to pull out a phone and navigate to the Snapchat app.Īs much as Google Glass was demonized, one of its most useful features was a camera that was always ready for action and captured exactly what the wearer saw. Snapchat has already patented one of the easiest ways to record multimedia on a smartphone. Imagine a set of glasses that lets you capture videos and photos instantly. Google used this image to explain how Google Glass owners would be able to take pictures hands-free. (Snapchat famously turned down a $3 billion buyout offer from Facebook in 2013.) That means Snapchat has caught up to Facebook, where people viewed 8 billion videos a day as of November. It also lets celebrities like Lady Gaga, Rihanna and Justin Bieber reach their fans in an ephemeral way.įive years later, Snapchat is also a video streaming giant where users view over 8 billion videos a day.
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The idea was to free people from the fear that awkward pictures of themselves shared online might be seen by the wrong people, such as future employers. Snapchat, founded in 2011 by three Stanford University students, started out as a way to share photos that would self-destruct after just a few seconds. But they're also important for headsets like Microsoft's HoloLens, which use computer vision to intelligently scan the environment. Other big data companies like Google and Facebook use those artificial intelligence techniques to recognize objects or people in the photos you share online.
SYNDICATE PROJECT SNAPCHAT SOFTWARE
In February 2015, Snapchat began building Snapchat Research, a team now composed of over a dozen scientists and software engineers specializing in computer vision and machine learning. Vergence Labs sold this set of camera-equipped glasses, Epiphany Eyewear, until the company was purchased by Snapchat in 2014. Out of 12 former Vergence employees listed on LinkedIn, five still work at Snapchat, including two consumer product designers and a co-founder of the company.
Snapchat in 2014 purchased Vergence Labs, a startup that makes Google Glass-like eyewear that records video of what the wearer sees.
Snapchat glassesĪs Internet giants invest in virtual reality - Facebook paid $2 billion for Oculus, and Google is a key investor in mysterious VR startup Magic Leap - it's no surprise that Snapchat CEO and co-founder Evan Spiegel might also make a play with smart goggles.
"They probably know that most apps in their situation have a limited lifespan and monetization potential."Ī spokeswoman for Snapchat declined to comment on the project. "If they are actually investing in new tech, that could be great," said a virtual reality entrepreneur, who wasn't authorized to speak about a potential competitor. Perhaps it could be the company that builds a set of smart glasses you'd actually want to wear. If it succeeds, we might start to think of Snapchat as more than a social network for sharing pictures that disappear. The hires suggest Los Angeles-based Snapchat is working on its first piece of consumer hardware. That's intriguing because Snapchat, which boasts 100 million daily ( mostly teen) users, has never produced a single physical product - unless you count merchandise like beach towels and backpacks.
SYNDICATE PROJECT SNAPCHAT BLUETOOTH
Snapchat now counts nearly a dozen wearable technology vets among its ranks, as well as industrial designers who worked on Nokia phones and Logitech's popular UE Boom Bluetooth speaker, according to the LinkedIn profiles of employees. The social media startup, currently valued at $16 billion, is recruiting hardware experts for a stealthy new project. If Snapchat made a gadget, what would it be?
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